Spam: there’s no standard way to get permission
David Berlind: Networking Updgrades / Slam, bam, no thank you, spam – Tech Update – ZDNet:
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Perhaps the biggest problem is that there’s no standard way for getting permission. Most e-mail senders believe that if a closed permission loop exists, e-mail they send should get a hall pass. In a closed loop, if you try to sign me up for a newsletter, I will be given the opportunity to confirm that via e-mail. Presumably, I’m the only one with access to my inbox and, if I accept the confirmation, the newsletter will begin to flow to me on a periodic basis. If I don’t confirm it, I receive nothing.
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