Network Advertising Initiative’s E-mail Service Provider Coalition announces spam blueprint
E-mail Coalition Floats Plan to Stop Spam
‘The E-mail Service Provider Coalition of the Network Advertising Initiative plans to announce a blueprint for an Internet-wide technological solution to spam this week.
“We need to level the playing field and get one uniform standard,” said Trevor Hughes, executive director of NAI. The Coalition members include e-mail service providers such as ClickAction, Yesmail, Mindshare Design, Cheetahmail and Digital Impact.
The NAI plan would change the e-mail architecture to keep spammers out and allow legitimate e-mail to pass through. E-mail senders would undergo a certification process under which each would have to meet a number of qualifications. E-mail service providers would register their clients.’
