World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else.
Doc Searls and David Weinberger: World of Ends:
When it comes to the Net, a lot of us suffer from Repetitive Mistake Syndrome. This is especially true for magazine and newspaper publishing, broadcasting, cable television, the record industry, the movie industry, and the telephone industry, to name just six.
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Fortunately, the true nature of Internet isn’t hard to understand. In fact, just a fistful of statements stands between Repetitive Mistake Syndrome and Enlightenment…
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The Nutshell
1.
The Internet isn’t complicated2. The Internet isn’t a thing. It’s an agreement.
3. The Internet is stupid.
4. Adding value to the Internet lowers its
value.
5. All the Internet’s value grows on its
edges.6. Money moves to the suburbs.
7. The end of the world? Nah, the world of
ends.
8. The Internet’s three virtues:
a. No one owns itb. Everyone can use it
c. Anyone can improve it
9. If the Internet is so simple, why have
so many been so boneheaded about it?
10. Some mistakes we can stop making already
