For Bulk E-Mailer, Pestering Millions Offers Path to Profit
WSJ:
For Bulk E-Mailer, Pestering Millions Offers Path to Profit
“In the first week of the Triumvirate Technologies campaign, 81 orders came through from 3.5 million messages, a 0.0023% response rate. Still, that generated $1,555 in commissions, and Ms. Betterly was pleased. At that rate, she expected to clear about $25,000 in the end.”
[via Slashdot: The Economics of Spam]
See also
NPR Morning Edition interview with Laura Betterley
