My Shoe Size? It’ll Cost You
Business News from Wired News – My Shoe Size? It’ll Cost You.
Companies are willing to pay big money to learn the juicy tidbits of your life, including your preferred brand of toilet paper or whether you smear your bagels with butter or cream cheese.
The problem is, they’re not paying you.
A new website hopes to remedy this situation by allowing consumers to sell their personal data directly to advertisers.
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Coyle plans to charge advertisers 14 cents to access each member’s 1,300-question profiles and 25 cents to send members e-mails, which are routed through her site to avoid their resale. And like any good businesswoman, she’ll keep a cut of the profit for herself.
There are other sites offering opt-in e-mail services where members sign up to receive spam from selected advertisers or get prizes for clicking on banner ads or websites. One even announced plans to split revenue from personal data sales with consumers. But the idea appears to have frizzled; multiple phone inquiries to Zimtu went unanswered.
